is a natural themed bath & body personal care program created for Brompton & Langley. The visual concept sets each fragrance to a different retreat locations of the world:
Provence - french lavender
Bali - magnolia ginger
Belize - ocean breeze
Maui - pineapple coconut
Tuscany - avocado olive.
Labels are designed to print on recyled paper stock to boost the collections natural essence. Exotic Retreats is designed to suit the everyday consumer but also beautifully presented in caddy and boxed giftsets.
is a fictitious event celebrating Canada Day with Toronto’s multiculturalism through the city's 8 distinctly established ethnic neighbourhoods - each with its own history, attractions and cuisines! Chow Down encourages encourages cross-cultural interaction by experience through food. With the guidance of the Chow Down passport, Torontonians visit 8 different ethnic neighbourhoods and savour hors d’oeuvres in local restaurants as they learn about specialties of each cuisine and the history of the local neighbourhood.
Glam Goddess is a brand created for a line of personal care products catering to the millennial teenage girls. A Glam Goddess rocks a retro style confidently and looks glamorous always. Most importantly, a Glam Goddess is identified by her bold, fun and spunky spirit.
The product line-up caters to the needs of young teenage girls from the latest sheet masks trends to oversized shimmery bath bombs. Glam Goddess packaging packs in a ton of personality with a girly, cute retro style and a lovable colour palette of soft pinks, purples and teals along with oversized hangtags that aren’t afraid to make their personalities known with creative product call-out like “Hello Hydration” Hyaluronic Acid Sheet Mask or “Bye Bye Toxins” Charcoal Sheet Masks.
As Upper Canada Soap Company grew with 2 additional in-house brands, the company needed to re-brand itself under one roof: Upper Canada Company.
The new Upper Canada Company logo visually represents the company 4 in-house brands: Danielle, StudioDry, Therawell and Upper Canada Soap.
Inspired by the wild and colourful prints of bikinis, Safari Sunset is a collection of bath and body products and personal care gift sets designed for all beach lovers. Fun in the sun encapsulated in a bottle!
was brand new start up in the wholesale home decor, giftware and personal care industry back in 2011. This project encompasses all product & marketing related for LaVallee’s business launch; corporate branding, product line art direction, design and packaging, tradeshow marketing materials including website design & a catalog showcasing over 1000 SKUs.
These fun and colourful eyeshadow palettes were created for Charming Charlie — an American retail chain focused on women’s apparel and accessories. Drawing from their trendboard themes — Moroccan Muse, Candy Coated and Nautical, these shadow palettes are designed to convey each theme through colours, textures and print.
Metallic Marble is a collection of classic beauty with a modern twist - a classic stone white canvas updated with metallic Rose Gold veins. This highly adaptable look is feminine yet graceful and ageless. Metallic marble lands itself well as a skin to a wide variety of product ranging from vanity mirrors to cosmetic brushes. Metallic Marble is a beautiful look everyday look designed to stay on retail floors year round as it strikes a perfect balance of “just enough” sparkle for the holidays.
Liberdeen is a Canadian online boutique aiming to bring the latest fashion trends in costume jewelry to fashionistas all over the world. The logo concept is based on the symbolic representation of a butterfly --- every fashionista desires freedom, beauty and transformation. The deliverable of the packaging concept involves creating an emblem that can be stamped on plain boxes and tags as a packaging system.
With the rise of popularity in Korean beauty products, I had the opportunity to introduce a series of korean sheet masks under the in-house brand of Naturally (previously only carried bath & body products).
This collection of products was used to test the market demand for our key accounts and proved itself successful enough to grow a new category of products for the company: K-Beauty
Designed to be fun, casual and approachable, this e-learning tutorial aims to teach someone how to grow their own avocado tree from a seed.
Pretty Valley is a Chinese retail company (over 1000 P.O.P.s across China) to first to introduce the concept of aromatherapy into China. The following work showcase 3 series of home fragrances that are designed to fit the concept of the retailer’s brand: “There’s a life style in Pretty Valley of casual elegance.”
is an eStore extension of the Webkinz mobile game app. The UI/UX of the Wshop proves challenging to design as its demographic is mostly children aged 6-10. This project consists of 4 monetizing menus of the WShop: Pet, Food, Furniture and Clothing.
Ganz is a studio specializing in children’s games with Webkinz being the most successful to date. While Webkinz is aimed at primary school age group, the Webkinz Jr. brand aims to bring educational fun for toddlers with their stuffed toy animals that have a playable online counterpart in a virtual game world.
This advertising campaign is designed to attract parents attention to try out Webkinz Jr. for free by opening a freemium account.