Marc Anthony
#MakeHairPlay

For Marc Anthony Haircare’s 25th anniversary rebrand, we created the #MakeHairPlay social campaign to celebrate creativity and self-expression through hair. The concept was inspired by childhood memories of styling our own hair, our friends’ hair, and our dolls’ hair before we were taught to “fix” or “tame” it. The campaign invited audiences to rediscover the joy of hair play. Central to the launch was an influencer mailer box featuring hero SKUs from the Strictly Curl and Grow Long lines along with playful hair accessories. The interactive unboxing encouraged experimentation, shared moments, and social engagement while showcasing the brand’s refreshed identity.