DONNA CHENG DESIGN
NARRATIVE-LED VISUALS IN
GROUNDED DESIGN SYSTEMS
Creating intentional visual systems that move product to campaign.
Helping founders and brand teams clarify direction, create cohesive visual worlds, and bring ideas to market with purpose.
CONSIDERED APPROACH
FROM CLARITY TO SCALE
CLARIFY & DEFINE
Clarifying intent, direction
and creative focus.
ARTICULATE & CREATE
Shaping narrative and visual systems
through design and direction.
ACTIVATE & SCALE
Bringing ideas to market across product, content, and campaigns.
Working across creative direction, design, and visual execution.
Supporting brands from early definition through launch and growth.
The Services
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Leading and shaping creative direction across brand and marketing touchpoints, translating intent into cohesive visual systems.
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Hands-on design and execution to bring concepts to life with clarity and craft.
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Supporting product launches and brand moments through thoughtful visual storytelling.
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Helping shape brand stories that inform visual direction and creative decisions.
The Creative
DONNA CHENG
For over a decade, Donna has delivered creative solutions and brand clarity to DTC consumer brands at moments of growth, launch, and transition.
Her experience is anchored in product and lifestyle-led brands across beauty, wellness, home and lifestyle categories.
Her work continues to enable brands to appear clear, cohesive, and credible at pivotal market moments.
